Thursday, December 26, 2019

A Brief Analysis on Sexism in English - 5522 Words

A Brief Analysis on Sexism in English Abstract Sexism is engrained in the language people speak all over the world. English, one of the most popular languages in the world is no exception. The phenomenon of sexism is not only a linguistic one, but basically, a social issue that is far more notice-worthy than the public would have thought. Demonstrations of Sexism in English are too numerous to be totally covered. This paper illustrates demonstrations from the viewpoints of word-structure, word choosing, sentence structure, sentence pattern, meaning and speech, just to name the most common ones. Then it takes an insight into the causes of sexism in English— the historical, cultural, political, economical, educational, physiological†¦show more content†¦Ã¢â‚¬Å"John is really a good guy, isn’t he?† Buy doing this, they successfully gain some room of maneuver to revise their statement but present themselves as indecisive, hesitant and liable to follow the tide. C. Sexism in Meaning One of the most underst andable demonstrations of English as a language of sexism is the generic reference of the masculine words. The masculine pronouns â€Å"he, his, himself† have been treated as common gender pronouns since last century. The American Congress even passed an act in 1880 to legalize this usage of â€Å"he† in Congress. What’s more, the word â€Å"man† has also been granted the privilege to cover both sexes. The 1776 Declaration of Independence out of which borne the so-called most democratic nation in the world proclaims that â€Å"We hold these truths to be self-evident, that all men are created equal†¦Ã¢â‚¬ 4. British biologist Charles Darwin’s epoch-making masterpiece was titled â€Å"the origin of the man†. So it’s clear-cut from the above illustrations that certain masculine words have gained some generally recognized widened meanings. In additional, there are disparities between the paired words with respect to different sexes . The word â€Å"master† can mean: 1). a man who has people working for him, often as servants in his home; 2). a person who is able to control something; 3). a person who is skilled atShow MoreRelatedSexism : Women Are Weak, Less Intelligent, And Less Important Than Men1399 Words   |  6 PagesSexism is â€Å"the belief that women are weaker, less intelligent, and less important than men† (Longman, 1995).Sexism is defined â€Å"as a negative attitude or discriminatory behavior based on the presumed inferiority or difference of women as a group† (Cameron, 2001).Cornell (as cited in Trujillo, 1991, p. 290) defines hegemonic masculinity as â€Å"the culturally idealized form of masculine character† which underlines â€Å"the connecting of masculinity to toughness and competitiveness† and â€Å"the subordination ofRead MoreChurchill : A Single Issue Struggle Essay1649 Words   |  7 Pagesâ€Å"Caryl Churchill: Socialist Feminism and Brechtian Dramaturgy,† the third chapter of Janel le Reinelt’s After Brecht: British Epic Theatre (1994). Elaine Aston’s chapter â€Å"Caryl Churchill: Telling Feminist Tales† in her 2003 book Feminist Views of the English Stage: Women Playwrights, 1990-2000 and Janet Gardner’s dissertation â€Å"Caryl Churchill: The Thatcher Years† (1995) provide a commentary on Churchill’s scathing condemnation of Thatcherism. Marà ­a Isabel Seguro’s offers a Neo-Victorian reading of CloudRead MoreWomen s Rights On The Grounds Of Political, Social, And Economic Equality1988 Words   |  8 Pagesvastly spreading word has been twisted and manipulated to for the social standings of almost every society in existence. The truth behind the â€Å"Big Bad F-Word† is hidden and unknown to many people, gaining its spot as one of the most hated words in the English language. Although many may deny the need for women’s rights movements, gender inequality has been practiced and has been in exist ence since almost the beginning of time. Gender inequality has been in effect since almost the beginning of human existenceRead MoreExample Research: Critical Discourse Analysis9514 Words   |  39 Pages18 Critical Discourse Analysis TEUN A. VAN DIJK 0 Introduction: What Is Critical Discourse Analysis? Critical discourse analysis (CDA) is a type of discourse analytical research that primarily studies the way social power abuse, dominance, and inequality are enacted, reproduced, and resisted by text and talk in the social and political context. With such dissident research, critical discourse analysts take explicit position, and thus want to understand, expose, and ultimately resist social inequalityRead MoreDiversity At Workplace Diversity Within The Workplace3281 Words   |  14 Pagesoften ignored by academies. 3.0 Models and Theories of Managing Diversity There are many approaches, theories and models to manage a diverse workforce. This section criticises the most common and influential practices to manage diversity followed by brief description of practices along with their implications. Furthermore, this section discusses its effectiveness, challenges and impact over a period of time including social and demographic changes, globalisation and multi-cultural working environmentRead MoreGlobal Business Cultural Essay8829 Words   |  36 PagesGlobal Business Cultural Analysis: Canada Subin Panta Liberty University Abstract Canada is Canada is the 2nd largest country in the world with population over 30 million. Canada’s two largest and most important industries are logging and oil. The eight dimensions of business culture in Canada and the differences with US. Things to consider for US business retailers who wants to expand to Canada. How the free trade agreement between US and Canada started and settledRead MoreEssay on Nursing Care Plan2695 Words   |  11 PagesThe use of an interpreter or a bilingual health provider when presenting medication education (Aboul-Enein Ahmed 2006). Rationale 1a: An interpreter or bilingual health provider needs to be used when presenting medication education with a non-English speaking patient to bridge the language barrier between the health provider and the patient (Squires 2009). This is because generally when a person comprehends the important aspects of their medications the rate of compliance increases (McGraw DrennanRead MoreLanguage as a Social Construction of Reality.4593 Words   |  19 Pagesmyself and it is coercive in its effect on me.@ Research into the social psychology of language as well as studies on language and social interaction has evolved over the past several decades among several disciplines including sociology, psychology, English, anthropology, communication, philosophy, and linguistics (Robinson 1998; Wieder 1999). One way in which language is believed to influence our understanding of social reality 62 goes back to the ideas of Sapir (1929, 1949) and Whorf (1956). TheRead MoreCross Cultural Communication9880 Words   |  40 PagesThe effective communication holds one of the key of establishing business and personal relationship in these countries. This paper also looks into some of concepts and theories in intercultural and Cross-cultural communication, thus providing a brief empirical research into culture-based value variations and providing a short outline of the major works in this area (e.g. the works of Hall, Hofstede, and Schwartz). Having insight into the cultural dynamics of a country or region can be very helpfulRead MoreSports17369 Words   |  70 PagesDates 3. Student profile 4. A suggested invitation for a sportscaster speaker Designed for teachers, this section is suggestive only, and is open to input—as is, in fact, this whole project. Your responses are encouraged, and I wish you well in your analysis of and/or career in sportscasting. Chapter 1 Introduction to Sports, Sportscasters, and Sportscasting Exercise 1.1: Your Definition/Description of Sportscasting We all have our own experiences with the subject of sportscasting. Tell about

Wednesday, December 18, 2019

Religion A Matter Of Belief - 1321 Words

A Matter of Belief What are beliefs? A belief may be the acceptance of something as truthful. It may perhaps be considered a condition or custom to place confidence in a supernatural phenomenon. Or it may just depend on the individual and the religion he/she follows. Beliefs are what make the foundation of world religions such as Yoruba and Judaism. They play a huge role in the lives of the religions’ followers. Practitioners of the Yoruba religion have faith in the supreme, self-existing deity – Olodumare. Judaism followers have faith in Yahweh, and some Jewish individuals do not believe in a G-d (supreme-being). Beliefs are important to each religion in its own unique way. The traditions provide a way of life for those who practice both Yoruba religion and Judaism; however, these traditions vary among the two religions due to their origin and beginnings. Judaism, as a monotheistic faith that originated in Canaan, also holds many beliefs and practices in common with the polytheistic Yo ruba religion. One of the world’s primal religions is the Yoruba religion. This religion was practiced for more than one thousand years, throughout the African continent. This religion became to be known as â€Å"The Way of Connection.† Its people began to stress upon the connection with babalawos (priests) in order to communicate with the high-god. Through rituals, ancestor worship, and orishas (gods), members of the religion established this connection and communication (Prothero 206-208). InShow MoreRelatedReligion and New Age Movements968 Words   |  4 Pageselsewhere, assess the view that most people today see spirituality and religious belief as purely private and personal matters. In society today religion can be seen in two different ways, as a private and personal matter or something to share with your community. Some sociologists would argue that religion and spirituality is a private matter because of televangelism, which is where people watch their religions services on television or go on online churches in the comfort and privacy of theirRead MoreReligion Is A Belief System1584 Words   |  7 PagesIn the beginning of the semester during chapter 2, we were asked to define religion. I had defined religion as that it is â€Å"something of a higher power that people believe in† and that â€Å"it relates to many different aspects of life including indescribable events, how to act/rules of behavior and stories of how existance happened.† Today, I would change my definition of religion. I’ve learned that not all religions believe in a higher power. Buddhism falls into this category. Buddhists believe in teachingsRead MoreReligion in Thin gs Fall Apart Essay examples1076 Words   |  5 PagesFor many people, religion is a very touchy subject. For most, it is a personal decision; people choose a faith that aligns with their beliefs, ideas, and faiths. Although people would like to think that religion is a personal decision, and they can adapt it to how they feel and what they believe, in practice, that is not the case. Religion represents a commitment to a set of principles that are not moldable, adaptable, or flexible. Religion, although it may be a personal belief, it is extremelyRead MoreSociological Perspectives on Religion Essay example991 Words   |  4 Pagesâ€Å"Religion is a ritualized system of beliefs and practices related to things defined as sacred by an organized community of believers.† (Basirico et.al. 379). Religion is an important element in the society because it influences the way individuals act and think. It has shaped the relationship and bonding among families as well as influenced the decision made in economics and politics. Religion in general has contributed to shape a society and a government structure which will influence the way theRead MoreReligion And Its Impact On Society1473 Words   |  6 Pagescultural, scientific, political, patriotic, or other purposes† and religion as â€Å"something one believes in and follows devotedly; a point or matter of ethics or conscience.† The question stated on our political survey reads â€Å"shared religious belief isn’t and important part of our society.† And I disagree with that. Almost everyone has his or her own sets of beliefs and morals, which is what makes them who they are. I believe we need religion in society, otherwise we would all just be mindless robots withRead MoreAtheism and Religion916 Words   |  4 PagesAtheism amp; Religion Atheism, by definition, is â€Å"the doctrine or belief that there is no God† (Dictionary.com). If you cannot say I believe in a Deity/God/Supreme Being then you are an atheist.† (Religion of Atheism). A religion has two components which must both be present. It is a system of ritual and belief. It is focused on a supernatural being or beings. â€Å"Some Atheists, for their own political reasons, assert that Atheism is not a religion but instead is the total absence of religion† (McGinnis)Read MoreEssay on Religious Relativity1017 Words   |  5 Pagesrequires students to tolerate other people’s religious beliefs and practices, at the same time recognizing their own beliefs and practices as just one system in a world of diverse, yet equally legitimate, religious systems. In todays society we see an array of people practicing, preaching, and learning religion. We find people everyday that recognize their own beliefs to be beliefs and nothing more but we als o see people who consider their beliefs to be the truth and hold that truth to be the highestRead MoreReflection On The World Religions Course861 Words   |  4 PagesShere World religions REFLECTION ON THE WORLD RELIGIONS COURSE. In the World religions class PHIL 1760, I have come to gain a lot of experience and learnt very helpful things in my life related to religion in particularly. I have come to learn that Religion is a way of life that one chooses to find his/her tranquility. For example Buddhists meditate as a means to find enlightment and they find such in only their religion and that’s the reason they have faith and hope in their religion. The purposeRead MoreReligion And Politics : The Dwindling Of Secularism993 Words   |  4 Pages Religion and Politics: The Dwindling of Secularism Everyone has morals and beliefs that set a baseline for what they value. Values vary between individuals, but for many, religion is the root from where these values stem. While it is good to morally question, today personal religious affiliation is increasing in collective matters and actions, expressed in politics, protests, and biased beliefs. It is important to note that religion and politics are two different domains that should not intermingleRead MoreSpirituality As A Universal Human Experience Essay1521 Words   |  7 Pagesreligious spirituality involves in a belief greater than oneself, their religious belief shapes and define their spiritual life. (Dhillon, 2011) states that the religions of the world falls into two categories, prayer oriented-religions and the meditation oriented religions. He stated that prayer oriented religions are Christianity and Hinduism and other popular religions of the world, that prays to some higher power such as god. He stated that the meditat ed oriented religion is Buddhism and Taoism whereby

Tuesday, December 10, 2019

Hotel Brand Strategy of Contemporary Issues In The Hotel Industry Sa

Question: Describe about the Contemporary Issues in the Hotel Industry? Answer: Introduction Now days, Dens De Pelsmacker (2010) commented on the fact that with the development of hospitality industry, the hotel industry have becomes very much conscious and pioneer about branding. It is a belief that more the branding strategy will be strong; the brand image of the hotel will be good and will occupy a good position in the market. In addition to this Go Govers (2010) had a view that the hotel industry also gives a good focus on the hospitality and service provided to the customers and also stays focused regarding the quality of the service provided to the customers. Customer satisfaction is another important issue that the hotel industry is focused on as it considered to be the most important one. 1) Identified assumptions that are made According to Ling, Guo He (2012) the implicit assumptions that the made in this context regarding the hotel industry are- Assumption 1: awareness regarding the brand- The hotel needs to be focused regarding the brand consciousness and also need to act accordingly. Assumption 2: overall customer satisfaction- The hotel industry also needs to satisfy the customers for the overall progression and growth. Assumption 3: increasing market share- The hotel industry through customer satisfaction and up-graded performance needs to increase the market share to a considerable amount. Assumption 4: brand loyalty- The hotel works in the most progressive way to increase the brand loyalty of the hotel. Assumption 5: quality awareness- The hotel industry is always focused towards the quality for providing sufficient satisfaction to the customers. In addition to this, the explicit assumptions that are made in this context are- Assumption 6: the relationship between hotel brands and guests- The hotel industry focuses towards the relationship between guests and hotel brands. Assumption 7: extension of brand- The hotel industry in order to extend the brand needs to give a full satisfaction to the customers. Assumption 8: relationship between franchising and hotel branding There exists a firm relationship between hotel branding and franchising in order to rescale the financial effect on the hotel. Assumption 9: customers decision regarding the choice of hotels- For having the customers the hotel industry has to outperform in order to mould the customers decision towards the specific hotels. Assumption 10: value created by branding- The hotel industry focuses on the value that is created through branding. O'Neill, J. (2004) commented regarding the fact that these assumptions thus made in this article are entirely done to make the readers understand the strategy that the hotel undertakes to improve the brand image and capture a huge market position in this competitive environment. This article clearly identifies both the implicit and explicit assumptions that are made in this context that helps the readers in better understanding of the topic. 2) Challenges towards the assumptions that are made The assumptions that are made in this context are sufficient and there is no point of challenging the assumptions. Below are the points that support the claims. According to O'Neill Mattila (2009) it is clearly illustrated that the hotel industry are very much conscious about the overall branding. This is because depending on the branding, the brand image of the company is also highly affected. The hotel industry works hard for providing an overall satisfaction to the customers that also leads to the increased market share as well as loyalty of the customers towards the brand. In addition to this, Enz (2010) had a view that the hotel industry also is highly focused on the relationship between the hotel branding and the customers along with franchising and brands of the hotel. The hotel industry provides a good service to the customers and is also concerned with the overall satisfaction level on the customers since this affects the decision of the customers regarding the choice of the hotels. Moreover, Ling, Guo He (2012) also commented that the more the hotel will be satisfying the customers, the more it will have a potential growth and hence its market share will be increasing to a considerate rate. This will lead to the opening of new franchises that will also increase the brand image of the hotel and hence the hotel will be extended globally. 3) Explanation of the logical reasoning The assumptions that are made have a comprehensive explanation that will be supporting the article to a considerable extent. According to Go Govers (2010) it is a necessity of the hotel industry to look after the customer satisfaction and provide the customers with excellent services regarding all kind of issues. This satisfaction to the customers enhances the relationship between the hotel industry and the customers. As a result, Dens De Pelsmacker (2010) had commented that this creates a good bonding between the potential customers and the hotel industry. The customers in return recommend the hotel to their relatives, friends and colleagues through word of mouth and also write excellent reviews regarding the services of the hotel that ultimately affects the brand image and value of the hotel to the maximum. O'Neill Mattila (2009) commented on the fact that the factors that satisfy the customers and increase the value of the hotel are their excellent services, cleanliness in the hotel rooms, maintenance of the hotel, friendliness of the employees. Apart from this the knowledge of the employees regarding the services and attending the guests also affects the brand image of the hotel. In addition to this, Cunill (2006) had a view that more the hotel will be serving the customers and satisfying them, the more they will be collecting the revenues that will lead to the expansion and extension of the hotel industry. This will help the hotels to open new franchises that will attract more customers and will also provide services to them for having a good brand image. Moreover, De Mooij Hofstede (2010) commented on the fact that the services of the customers also affect the decision making process of the customers that directly affects the brand value of the hotels. It is to be remembered that the consumers are always biased towards those hotels and brands that are having a good market share, a good brand name and value. Moreover, Sturman, Corgel Verma (2011) also commented that the service that is provided by the hotels to the customers also affects the market share of the hotel. 4) Identifying evidence that are presented for assertions According to O'Neill Mattila (2009) this article have strong, clear and complete evidences regarding the assertions that are made in this article regarding the hotel brand strategy. The hotel brand and the customers have a very strong relationship between them along with a good relationship between franchising and hotel branding. Ling, Guo He (2012) commented that in this article that the lenders are much more comfortable towards a branded hotel rather than other hotels. This helps the lenders in incorporating tight financial formulas and laws for lending out money. For lending the money, Go Govers (2010) had a view that the owners also need to scrutinize the portfolio of a firm for incorporating the branding strategies that are most suitable to the property of the owners. For extending the brand image and attracting more customers the hotel industry plays a pivotal role and also is multi- disciple for serving the customers according to their travel reasons. Dens De Pelsmacker (2010) commented that there are several customers those are travelling during several purposes and trusts of the brands of the hotel regarding their services. The more the customers will be satisfied through the services; the brand image of the hotel industry will flourish in this competitive market. The customers through various sources such as websites and word of mouth understands the hospitality and customer services of the hotels and based on it the chooses the hotels. Another factor that affects the value of the brand of the hotel industry is the word of mouth of the customers. It is a very essential and strong marketing strategy that helps the hotel in gaining a huge customer database and also helps it to get extended globally for serving the customers. Cunill (2006) had an opinion that the brand extension of the hotel also helps in getting a financial advantage and collecting higher revenues. In addition to this, the familiar and popular brands also get an added advantage in collecting higher revenues and savings from the market. 5) Explanation of the evidence if necessary In this section, the above mentioned evidences that are mentioned are clearly described and explained for the ease of the customers. De Mooij Hofstede (2010) commented on the fact that the customers decision also depends on the services of the hotel to the customers according to their needs and requirements. The cleanliness regarding the hotel rooms, the attitude of the employees towards the customers and their treatment also affects the customer retention and satisfaction. According to Herskovitz Crystal (2010) the hotels will be getting more branding and value once they will be satisfying the customers and retaining those customers in future. Moreover, this will also help in getting a strong word of mouth from the customers that will also increase their brand value and image that will also help in occupying a good image among the competitive market. In addition to this, Ling, Guo He (2012) commented on the fact that the hotels need to have a good brand image in the eyes of the customers by providing them with all the luxuries and services that they claim to give their guests. It is important to remember that the more the hotels will excel in delivering excellent services to the customers, the more the hotel will be gaining competitive advantage over other branded hotels. Go Govers (2010) also had a view that maintaining good relationship with the customers also benefits the hotel in gaining the old customers as well as new customers. Depending on the quality of the services and attending the guests and keeping the rooms and other sections of the hotel clean, the relationship between the customers and the hotel also gets improved. Apart from this, O'Neill Mattila (2009) also had an opinion that on the basis of branding and retention of the customers, the brand loyalty of the hotel depends. More the customers will be loyal with the hotel, the brand value will be increased that will definitely affect the market share of the hotel. 6) Explanation of whose interests and what interests are served by the assertions made by author In this article the assertions that the author has made serves the interest of both the customers and the hotel industry. According to Cunill (2006) the relationship between the hotel industry and customers are closely kitted with each other and are strongly dependent on one another. The brand value of the hotel strongly depends on the services provided to the customers and the loyalty of the customers in return. Moreover, Dens De Pelsmacker (2010) commented on the fact that the interest and aim of the hotel industry is to gain maximum number of the customers, brand value as well as revenues that are essential for extension of the hotel industry in this highly competitive market edge. In order to fulfill the interest of the hotels for gaining a good name and revenues, the hotel industry tries their maximum level in satisfying the customers with their service quality and friendliness. In addition to this, Enz (2010) had a view regarding this is that the interest of the customers are also served by the branded hotels. The customers travel from one place to another place and book a branded hotel for staying safe and getting the services properly as well as in time on the basis of their requirements. Apart from this, Ling, Guo He (2012) also had a saying regarding the interests of the customers is that the customers favor those hotels that already have a name, brand value and a good image in the market. The loyalty of the customers stays biased with these hotels with a god brand image and value. This fulfills the interests of the customers by getting a good and a quality service from these hotels. 7) Explanation of the values that underpin the reasoning The article have enough and comprehensive explanation that strengthens and supports the value that are mentioned over here. According to Go Govers (2010) the hotel industry gains more brand loyalty from the customers by providing excellent services to them. This also helps them in retaining the customers that also helps in getting increased services that also help the hotel industry in gaining revenues and higher customer database. The customers also in return stay loyal to those hotels that provide them with the best services and stand up to their needs and requirements. O'Neill Mattila (2009) commented on the reality that the guest satisfaction now days have become one of the important factors for collecting the revenues that will be helping in determining the success of the hotel industry. Enz (2010) had an opinion that depending on the satisfaction of the guests the brand image and collection of the revenues are dependent on. In order to have a steady growth of the hotel, it is essential for the hotel to hold back its image by providing a good service to the customers and satisfying the guests according to the requirement. This helps the hotel to get extended globally for serving the customers and satisfying them. According to Dens De Pelsmacker (2010) the satisfaction level of the customers determines the repeat visits of the customers to those hotels. In addition to this, the friendliness of the employees and their service along with the maintenance of the hotels and rooms also support the evidences to retain back the customers. 8) Explanation the implications of the conclusion In order to hold up the image of the hotel and its brand value O'Neill (2004) commented on the fact that the hotel industry needs to focus on the customer service and satisfaction of the customers. This article well explains the ways to hold up the brand image of the hotel industry as well as retain the customers and maintain a good relationship with the customers. The hotel industry apart from servicing the customers also needs to concentrate on the expansion and extension of the business. This is done if the hotel will be having a good brand image and value. Moreover, Go Govers (2010) had a view that the easy access of the loans is facilitated if the hotel industry will be having a reputed brand image in the society and in the competitive market. It is also often seen that due to mismanagement sometimes the customers complain regarding it, but it can be sorted out easily by handling the grievances of the customers with tactics. This article also shows how the hotel industry works for performing both on the long term and short term equity of the hotel in order to achieve the goals. 9) Explanation of alternative conclusion that can be drawn from the evidence This article well explains the brand image of the hotel and the factors that helps the hotel in keeping up to the mark in this competitive edge. So, on the basis of the article and the factors that are mentioned for keeping up the brand image of the organization, the conclusions are drawn. The article has focused on the strategies that the hotel industries adopt for a long term sustention in the market and occupy a good position in the market. The factors such as keeping relationship with the customers, maintaining a good brand image and providing a good service to the customers helps the hotel industry in getting a good brand image and brand name in the hospitality industry. Moreover, the increase in market share also helps in market extension and service to the customers. The well maintenance and cleanliness of the hotel industry influences the customers to a huge extent which therefore affects the brand image of the hostel. 10) Explanation how generalized the conclusions are The conclusions that are given in this context in the article have an extensible explanation regarding the strategies that the hotel industries generally adopt in order to compete this competitive environment. The conclusions so drawn are focused on the interest of both the hotel industry and customers since both the factors are interlinked with each other. The better the services will be, the better the customers will be accessing the hotel that will ultimately lead to the success of the hotel which will earn it a good brand value and image. References Cunill, O. (2006). The growth strategies of hotel chains. New York: Haworth Hospitality Press. De Mooij, M., Hofstede, G. (2010). The Hofstede model: applications to global branding and advertising strategy and research. International Journal Of Advertising, 29(1), 85. doi:10.2501/s026504870920104x Dens, N., De Pelsmacker, P. (2010). Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement. J Brand Manag, 18(1), 50-65. doi:10.1057/bm.2010.22 Enz, C. (2010). The Cornell School of Hotel Administration handbook of applied hospitality strategy. Los Angeles: SAGE. Go, F., Govers, R. (2010). International place branding yearbook 2010. Basingstoke: Palgrave Macmillan. Herskovitz, S., Crystal, M. (2010). The essential brand persona: storytelling and branding. Journal Of Business Strategy, 31(3), 21-28. doi:10.1108/02756661011036673 Ling, L., Guo, X., He, L. (2012). Optimal pricing strategy of hotel for long-term stay. IJSTM, 17(1), 72. doi:10.1504/ijstm.2012.048024 O'Neill, J. (2004). Hotel Branding Strategy: Its Relationship to Guest Satisfaction and Room Revenue. Journal Of Hospitality Tourism Research, 28(2), 156-165. doi:10.1177/1096348004264081 O'Neill, J., Mattila, A. (2009). Hotel Brand Strategy. Cornell Hospitality Quarterly, 51(1), 27-34. doi:10.1177/1938965509352286 Sturman, M., Corgel, J., Verma, R. (2011). The Cornell School of Hotel Administration on Hospitality. Hoboken, N.J.: Wiley.

Monday, December 2, 2019

Jane Eyre - Miss Temples Influence On Jane Essays -

Jane Eyre - Miss Temple's Influence on Jane Jane Eyre - Miss Temple's Influence on Jane "Jane Eyre" is set during the Victorian period, at a time where a women's role in society was restrictive and repressive and class differences distinct. A job as a governess was one of the only few respectable positions available to the educated but impoverished single women. Not only is "Jane Eyre" a novel about one woman's journey through life, but Bront also conveys to the reader the social injustices of the period, such as poverty, lack of universal education and sexual inequality. Jane's plight and her "dependant" status is particularly emphasised at the beginning of the novel. Miss Temple is the kind and fair-minded superintendent of Lowood School, who plays an important role in the emotional development of Jane Eyre. Miss Temple is described by Helen as being"good and very clever" and "above the rest, because she knows far more than they do". This description is more significant because it has been said by Helen, and she herself is extremely mature. One of Miss Temple's most outstanding qualities is her ability to command (perhaps unconsciously) respect from everyone around her, "considerable organ of veneration, for I yet retain the sense of admiring awe with which my eyes traced her steps". Even during their first encounter Jane is "impressed"... "by her voice, look and air". Throughout Jane's stay at Lowood, Miss Temple frequently demonstrates her human kindness and compassion for people. An Example of this is when after noticing that the burnt porridge was not eaten by anyone, she ordered a lunch of bread and cheese to be served to all, realising their hunger. This incident is also evidence of her courage, of how she is not afraid to stand up to her superior, when she feels that too much unnecessary suffering has been inflicted on the children Miss Temple's Christianity contrasts with that of Mr Brocklehurst, where instead of preaching restrictive and depressing doctrine, which he then proceeds to contradict, she encourages the children by "precept and example". After the incident involving Mr Brocklehurst announcing to the whole school that Jane is a liar, the reader becomes aware of Miss Temple's sense of natural justice, where before accepting what Mr Brocklehust has said, she inquires from Jane her version. It is of no coincidence that Bront choose to coincide Miss Temple's arrival into the schoolroom with the moon's light "streaming in through a window near". Bront throughout the novel uses weather to set the mood of a character. Jane's time at Gateshead Hall was one of misery and anguish. She was subjected to domestic tyranny, and abused by her cousin John Reed continually. Jane, from her "very first recollections of existence" had been told that she had better not think herself "on an equality with the Misses Reed and Master Reed" and that it was her "place to be humble". At Gateshead she was made to feel like a "discord" and a person "not worthy of notice". Even the servants treated her with inferiority, because of her "dependant" status, which in Victorian society was viewed without compassion. Her strong desire to love and to be loved was not fulfilled here. Whereas at Lowood Jane was treated with respect and as an equal by Miss Temple, and her desire to be loved and cared for was fulfilled by Miss Temple and Helen Burns. Jane arrives at Lowood as a passionate little girl, who is deeply resentful of her aunt and cousins, but due to the influence of Helen Burns and Miss Temple's example, Jane learns to control these feelings, and be happy, "I had given in allegiance to duty and order"... "I believed I was content"... "I appeared a disciplined and a subdued character". Jane admits "to her instruction I owed the best part of my acquirements; her friendship and society and been my continual solace; she had stood me in the stead of mother, governess, and latterly, companion". Miss Temple's treatment of Helen also has an influence on Jane. Jane has a great deal of admiration for Miss Temple, and in many ways copies her behaviour. Miss Temple's treatment of Helen shows Jane how to treat other people, with kindness and respect. When Miss Temple invites Jane and Helen for tea, Jane listens enraptured to Helen's and Miss Temple's intellectual discussion, while observing a real warmth and affinity between them. It is clear to Jane that both Miss Temple and Helen are both very intelligent and well read, Jane admires these qualities and tries to seek them herself as they lead to an independence of mind, another quality that