Organizational Communication and Tourism Dissertation

Organizational Communication and Tourism - Dissertation Example 3.4 Tourism managers working in retail outlets with a physical location 9 3.5 Organisational communication and employees 12 3.6 Organisational communication and customers 14 3.7 Organisational communication and competitors 15 CHAPTER 4: CASE STUDY 17 CHAPTER 5: EVIDENCE 17 5.1 What evidence was used 17 CHAPTER 6: CONCLUSION 17 CHAPTER 7: RECOMMENDATIONS 18 CHAPTER 8: REFLECTION REPORT 19 LIST OF REFERENCES: 19 BIBLIOGRAPHY: 20 CHAPTER 1: INTRODUCTION 1.1 The aims and objectives of the dissertation The aims and objectives of the dissertation are to consider the processes of organisational communication in regard to its relevance with the operation of businesses within the tourism sector. To achieve this aim, the role of the tourism manager will be considered in depth, and there will be a discussion on how the concept of organisational communication has an impact on the role of the tourism manager, in terms of achieving commercial success. The roles of various other stakeholders such as employees and customers will also be focused upon, in considering this matter further. This dissertation aims to synthesise all of this material and communicate a view as to how the modern day tourism manager has been shaped by the recognised processes of organisational communication. 1.2 Background The challenges faced by the modern day tourism manager are numerous (Page S., 2003). The environment in which the modern day tourism manager operates demands professional and effective communication techniques (Page S., 2003), with many stakeholders such as colleagues, third party businesses, investors, competitors and others (Page S., 2003). Baker notes the shift from informal to more formal methods of communication for these sectors: "managers have traditionally... The aims and objectives of the dissertation are to consider the processes of organizational communication in regard to its relevance with the operation of businesses within the tourism sector. To achieve this aim, the role of the tour manager will be considered in depth, and there will be a discussion on how the concept of organizational communication has an impact on the role of the tourism manager, in terms of achieving commercial success. The roles of various other stakeholders such as employees and customers will also be focused upon, in considering this matter further. This dissertation aims to synthesize all of this material and communicate a view as to how the modern day tourism manager has been shaped by the recognized processes of organizational communication. The challenges faced by the modern day tourism manager are numerous (Page S., 2003). The environment in which the modern day tourism manager operates demands professional and effective communication techniques (Page S., 2003), with many stakeholders such as colleagues, third party businesses, investors, competitors and others (Page S., 2003). Baker notes the shift from informal to more formal methods of communication for these sectors: â€Å"†¦managers have traditionally spent the majority of their time communicating in one form or another (meetings, face-to-face discussions, memos, letters, e-mails, reports etc). Today, however, more and more employees find that an important part of their work is communication†¦Ã¢â‚¬  (Baker K., 2002)